Our Story

Why we created Rock in a Box

Rock In A Box origins are no different to that of any other industry breakaway.

With online sales of jewellery skyrocketing, the personal touch that always existed when shopping in store was lost. The founders of Rock In A Box noticed a void that other luxury jewellery brands couldn’t fill.

We removed the front-end sales process and now take our customers down a path of discovery. Only once our customers individual needs are understood will we present pieces that we think match our customers brief.

We also didn’t want to service all Jewellery Categories, so we specialise in engagement rings, proposal rings and loose diamonds & gemstones.

Experience Meets Innovation  

Our Co-Founder is an Internationally accredited Gemmologist and Designer with over 40 years’ industry experience. Having owned and operated several successful retail jewellery outlets throughout Australia, we wanted to redirect that experience and passion into a completely new experience for our customers. 

Selling beautiful diamonds has always been our passion. Now we have found a better way to provide a better service at a better price for our customers.

Our Core Values

Before we sold our first product, we created the core values of what we wanted our brand to represent:

1

Offer our customers the most seamless and stress-free process available in the market

2

Be highly transparent with information and education we provide to our customers

3

Be 100% online to ensure we are highly cost competitive and can pass savings on to our customers

4

Carefully combine good old fashion service with the latest technology

These are the values at the heart of every Rock In A Box transaction.

Customer Reviews

We’ve helped people all over Australia find the perfect diamond with our 5-star personalised service. Read below what some of our clients say about their experience with Rock In A Box.

Craig recently assisted me navigate the complicated and daunting process of acquiring an engagement ring. As a one-time emotive purchase, having someone with Craig’s experience and knowledge to place my trust in made it an enjoyable experience. I highly recommend Craig’s services.   

Dan, Sydney, NSW

Proposal Ring

Because of his fabulous personal service & attention to detail I have dealt with Craig on several projects. He has always delivered a top-quality product & I would be delighted to recommend him to anyone looking for bespoke service & quality product.

Sue, Sunshine Coast, QLD

Craig was very personable and listened to exactly what we were looking for in a diamond. Within a few days, he was back with excellent quality diamonds and flawless options that would fit our budget. He was able to match our design perfectly whilst adding in some inclusions that made it truly individualized for us. Craig is a true professional when it comes to diamonds.

Nicole, Sunshine Coast, QLD

I couldn’t be happier with the Rock in A Box Service. Craig was a great guide through the entire buying process. From choosing a design and getting the sizing right all the way through to delivery the Rock in a Box service was a big help in maximising the value I got from my budget and ensuring the process was an easy one.

Angus, Sydney